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TikTok is introducing a new feature that enables them to reduce the volume of AI-created media appearing in their feeds. This move comes as the service announced that it now features over 1 thousand million AI-generated clips.

Testing and Rollout

This change is being tested over the coming weeks before a global launch. This shift coincides with a increase in AI-generated material, driven by new content generation software.

AI Proliferation Online

Recent reports that almost a tenth of the quickest rising video streams on a popular video site exclusively feature clips produced artificially. A significant portion of this content is considered low-quality AI content, a phrase for substandard, mass-produced content that is often absurd or bizarre.

Our research shows that a lot of users like content created using AI tools, from digital art to educational videos, and we intend to give people the ability to adjust the amount of that, depending on their own preferences,” said a spokesperson.

Volume and Proportions

The service disclosed that there are presently 1.3bn videos on its service tagged as artificially created. Collectively, over 100 mn videos are submitted to the platform each day, making AI-generated material a minor part of its overall inventory.

User Control Features

Users will be able to decrease or raise the volume of AI-generated videos they watch by opening the “manage topic” setting in the app and picking the AI content topic. Further subjects that are already be adjusted under the filter include current affairs, style, cosmetics, and choreography.

AI Disclosure Rules

The platform’s policies oblige creators to label “realistic” AI-made content, and it prohibits harmful deepfakes of celebrities or crisis events. Any authentic-looking AI-generated clip that is not labeled can be deleted under its community policies.

Additionally, the app will now add an artificially created tag to content produced via its own AI tools, or flagged by an collaborative effort for recognizing AI-generated material. This step is designed to stop users from seeking to circumvent the disclosure requirement.

AI Literacy Programs

The company is also introducing a two million dollar educational fund for experts and organizations to produce learning resources about using AI responsibly. This program will benefit non-profit groups dedicated to teaching computer science.

Content Safety Approach

The video-sharing app has supported its moderation strategy, amid debate over proposals to cut jobs for hundreds of review team members in Britain. TikTok is planning to reduce a significant number of roles in its trust and safety team in London, with trade unions and online safety experts raising concerns that people are being substituted by automated systems.

A trust and safety lead explained that people-led review would remain essential, but AI can protect employees by eliminating the most distressing content prior to it is viewed by humans. The platform stated a 76% decrease in shocking and graphic content reviewed by human moderators over the past year due to the use of its machine learning processes.

It is vital to balance humans and technology to ensure user safety,” the executive stated. “We’ll have humans as involved in the system, but we also think it’s highly necessary to reduce exposure to dangerous material as quickly as possible, which is where a extensive automated help is making a difference work at speed.”